The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Not All Heroes Wear Capes
Agency: Wieden+Kennedy / New York + draftLine / New York
Client: AB InBev Category: Social Post / Real-time Response
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Social Post / Real-time Response
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
Chicken Wars
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Social Post / Real-time Response
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Post / Real-time Response
The Affordable Banana
Agency: Ogilvy Social Lab / Brussels
Client: Carrefour Belgium Category: Social Post / Real-time Response
Stop Lunch Shaming
Agency: Chobani / New York
Client: Chobani Category: Social Post / Real-time Response
Ice Dog Sandwich
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer Category: Social Post / Real-time Response
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts Category: Social Post / Real-time Response
Award:
2020 Social Media Gold Pencil
Agency:
Wieden+Kennedy / New York + draftLine / New York
Client:
AB InBev
Title:
Not All Heroes Wear Capes
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_013G
Award:
2020 Social Media Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_014G
Award:
2020 Social Media Silver Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_015S
Award:
2020 Social Media Bronze Pencil
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
Chicken Wars
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_016B
Award:
2020 Social Media Merit Award
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_052M
Award:
2020 Social Media Merit Award
Agency:
draftLine / New York
Client:
Bud Light
Title:
Area 51
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_053M
Award:
2020 Social Media Merit Award
Agency:
Ogilvy Social Lab / Brussels
Client:
Carrefour Belgium
Title:
The Affordable Banana
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_054M
Award:
2020 Social Media Merit Award
Agency:
Chobani / New York
Client:
Chobani
Title:
Stop Lunch Shaming
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_055M
Award:
2020 Social Media Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Oscar Mayer
Title:
Ice Dog Sandwich
Category:
Social Post / Real-time Response
Annual ID:
OS_SM20_056M